Robert W. Pratt
director general

  Beginning in 1984 as a salesman for a small  personal computer dealer in Texas, Robert learned very quickly that nothing good happens in a business until someone sells something - at a sufficient margin!
  Within a year of starting in business, Robert took stock ownership in the company for which he was selling. The stock had a negative value as the company was in debt and thus, began a very long but highly instructive set of experience.
  Robert then lead the closing of the firm's retail operations and was instrumental in steering the company in a completely new direction of business-to-business technology services. Years and expansion cities later, the firm was among the largest of its kind in the Southwest U.S. and Northern Mexico. And through a unique twist of marketing, Robert ended up having most of the firm's largest competitors as its largest paying customers!
  From a two person operation in 1984 to a large small-business, Robert developed expertise in almost every aspect of business growth and has learned where the trouble spots often appear.
  As head of marketing, Robert learned that in a small business, advertising and promotion has to pay back quickly or no one gets paid.
  Believing that many ad agencies and larger businesses conduct marketing and advertising by simply throwing dollars in the air and hoping they stick to a customer, Robert understand that this is not only a bad approach but one that small-businesses simply cannot afford.
  Along with helping his firm to grow, Robert found himself assisting his firm's clientele with everything from their marketing and sales activities to showing them how to train service staff to effectively deal with customers and vendors.
  In 1995, Robert decided that it was time to do what he enjoyed most on a full-time basis - helping others to realize their dreams and aspirations by assisting them in the founding, operating and marketing of their companies and organizations.
  Now, this isn't done through motivational speaking or other hard-to-measure service. Instead, Robert actually gets involved in a clients business and actually performs work related to the area where help is most needed.
  Each situation is different and each client's needs require a different approach. Thus, pricing of IRP's services are negotiated on a case by case basis. Additionally, where appropriate, IRP's fees are based upon results achieved!
  From helping a small business determine where the market for its goods and services really lie to helping with the creation and execution of all marketing, IRP and Robert Pratt can be the critical difference between success and failure.
  For firms already enjoying a steady revenue stream, IRP and Robert Pratt can help improve operations efficiency and cut costs dramatically. Not only will IRP help to make work flows more efficient, IRP will work with your vendors to cut the costs of services and goods you must buy from others. Click here for examples of this type of unique work.
  Robert W. Pratt is a native-Texan and has received numerous awards and honors for his professional service, civic work and political involvement. Pratt served as chairman of the Lubbock County Republican Party for two Texas Primary elections choosing not to run for re-election on 2006. He currently hosts the #1 rated local talk show in Lubbock, Texas, Pratt on Texas, on 790 KFYO.