Should your small-business really be on the web?

The value of asking that question is that to answer, we are forced to help you formally define your company's goals, capabilities and expectations - something often avoided because it takes time and it's hard.

Would we tell you if you don't really need a fancy web-site? Yes. We are in the business of building successful clients. Sending someone in the wrong direction will never make us rich and sure won't help a reputation - a must in the consulting biz!

Our philosophy, and it applies beyond web-marketing, is that "bells-and-whistles" for their own sake are not only wasteful but counterproductive. Every part of your site should have a purpose aimed at meeting your goals. If those goals need "bells-and-whistles" we'll use 'em.

IRP international can design, publish and maintain your site or, we can simply critique your site. We are great critics and good editors! We'll help you in the manner that best profits you.

Many firms spend big-bucks on a great looking site that makes a great "bill-board" in cyber-space. Yet, the site is filled with out of date information.

Web-sites need new information often. Or, if simply used as a directional ads, such as in the yellow pages, sites must be fresh with correct and relevant information.